A4MT (Action for Market Transformation) is a French organisation specialised in the design and delivery of market transformation programmes that accelerate the environmental transition of the built environment. Its work focuses on turning climate ambition into operational change by creating frameworks, tools and collective initiatives that help organisations improve real-world performance.
A4MT develops engagement and transformation programmes that act directly on market practices. In the buildings sector, this includes initiatives dedicated to energy efficiency, operational performance, sobriety of use, circular economy and low-carbon transition. Its programmes are designed to mobilise building owners, asset managers, occupiers and public stakeholders around measurable progress.
Over the years, A4MT has contributed to the development of building performance programmes in France and beyond, helping structure methodologies, engagement mechanisms and recognition frameworks for energy savings in real buildings. Its approach combines technical credibility, behavioural change and market activation to move from isolated best practices to sector-wide adoption.
Within the World Championship for Energy Savings (WCES), A4MT acts as the programme operator and contributes its experience in building performance benchmarking, competition design, stakeholder mobilisation and operational delivery. The objective is to help countries and market actors identify leading buildings, valorise measured performance and support the emergence of stronger performance-based policies.
